A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.
I published a white paper last week titled Digital Marketing for Dental Practices. It can be found on my business website, here. It focuses on Data Analytics and ROI of marketing. While it was written specifically for dental practices, the same concepts could be applied to other small businesses. If you are a small business owner, then this might be an interesting read for you. Below is an infographic summary on the ROI calculation. Enjoy.